Size of Addressable U.S. Market

• The addressable size of the U.S. market is approximately 126 million consumers who are married, living together, and in a committed romantic relationship. Romance travel is a huge, underserved travel segment that needs highly personalized, customized products and price offerings, and booking experience that only direct relationships between travelers and hoteliers or travelers and experienced travel advisors can provide. This segment has not been appropriately addressed by anybody, least of all by the commoditized online travel agencies, and I have found the magic formula for how to do it. 

  ~99 million consumers use online travel sites to research romantic travel

  ~51 million consumers think travel sites are influentials 

  ~29 million consumers will use travel agents 

  LOVU size of the addressable US market is approximately 80 million consumers. Our achievable market is approximately 5 million millennial consumers in the life stages of dating, engagement, wedding, and starting a family or baby; this consumer segment has a higher behavior for celebratory travel and represents a replenishing segment of our addressable market in the United States.