Size of the Market

Compared to regular vacays, couples are shelling out three times as much money. The market for destination weddings and honeymoons in the US alone has exceeded $25 billion. Consider all these components.

• $12 billion+ U.S. Honeymoon Spending
• $16 billion+ U.S. Destination Wedding Spending
• $300 billion+ Global Wedding Industry Spending
• $2.5 trillion+ Globally Luxury Travel Market by 2025

Meanwhile the market for apps is undeniably massive. It is estimated that the global number of smartphone users will rise to 3.5 billion over the course of 2020. In addition, there are more connected mobile devices globally (7.94 billion) than people, and nearly 90% of mobile internet time is spent in apps (emarketer). Most importantly, mobile users prefer apps to browsers. When we looked at the mobile industry research on time spent with 2.7 billion smartphone users, 90% of the total mobile time was spent on apps, and the average weekly time spent using travel apps was 19 minutes. (Source: BuildFire Statista 2021)